Troy Jiang

Strategic, hands-on Marketing & Communications leader with 10 years’ experience elevating B2B and B2C brands in construction-adjacent sectors. Proven track record of:
► Brand architecture & repositioning across multi-unit organizations
► Integrated campaigns (digital, social, media, events, OOH) generating CAD$200 M in revenue
► Internal communications programmes that lift engagement 16 p.p.
► Building and mentoring cross-functional teams (creatives, analysts, PR, digital) up to 10 FTE
► Data-driven optimisation and AI enablement to improve ROI and reporting